The coronavirus pandemic has disrupted nearly every aspect of our lives, including the way we search and shop for home goods. With fewer people heading to the stores, retailers in all sectors have been forced to ramp up online operations and embrace new technologies like augmented reality (AR) in order to keep up with customer needs.
For furniture retailers in particular, AR presents a huge opportunity by allowing customers to visualize a product in their own space, all while taking important details like size and fabric pattern into account. This creates a more convenient and personalized customer experience that ultimately results in more sales.
No better time to invest in AR
For starters, customers are looking for innovative online solutions as they stay closer to home.
Online shopping is the new normal, but customers want brands to go above and beyond the standard ecommerce experience. Since the beginning of March, we’ve seen a 600% increase in AR usage through our customers’ websites, which demonstrates the considerable appetite for immersive capabilities.