5 Ways 3D and AR Elevate The Omni-Channel Customer Experience

Sep 17, 2020

Marketing is an ever-changing art. Misconceptions around certain “old fashioned” marketing strategies are common and overlooked, thus missing the opportunity for an elevated customer experience. 

E-commerce, for example, held an estimated worth of over $25 trillion in 2019. However, return rates for online purchases were significant at double the rate than that of brick-and-mortar stores. By better understanding the intricate vitality of 3D & augmented reality through omni-channel marketing, decreased rates of return and increased customer satisfaction and loyalty are achievable.

 

Table of Contents

 

1. Mailers

It shouldn’t come as a surprise that direct mail is often overlooked when it comes to marketing, but studies show that it’s still an effective way to target buyers. In fact, 90% of mail is opened in comparison to an open rate of 20-30% for emails. So how do we utilize this marketing tool in a way that makes sense in 2020?

Up until recently, showcasing your products through direct mail was limited to pictures alone making it less than optimal for the now tech-savvy consumers. By adding a QR code to your printed ad, customers can

easily view your products in 3D and AR by scanning the code with their phone.

Adding a QR code to your printed ads is an easy and cost-effective way to reach some of the 11 million households in the USA that will scan a QR Code in 2020

 

2. Email Campaigns

First snail mail, and now email? You might be thinking, “but email is dead!” Au contraire. The first marketing email was sent in 1978 and resulted in $13 million in sales.

 

Image: Hubspot

 

Today, on average, emails generate $38 for every dollar spent. This means a potential of a 3,800% return on investment.

Sure email campaigns could prove beneficial for you, but what about your current and potential customers?

According to Hubspot, 86% of consumers would like to receive a promotional email from brands they subscribe to at least once per month. Don’t overdo it, but give the people what they want!

So, how does email marketing drive the omni-channel customer experience? 

Strengthens Your Existing Relationships: Offer your subscribers and customers valuable information to help achieve their goals (it’s not just about you and your company!

Boosts Brand Awareness: Market your products, brand, and unique vision so that when the time is right for potential clients, they have you in mind.

Content Promotion: Those social media posts you work so hard to deliver need the views they deserve, and emails are the perfect way to share.

Generate & Nurture Leads: Tempt your hard-earned subscribers to provide their information in exchange for consistent content that provides valuable assets for their vision and needs

Need help kicking off your own email campaign? Utilize Hubspot’s Email Marketing Planning Template to get started

Seek utilizes HubSpot for our automated email campaigns.

 

3. Social Media

Though social media influence is obvious at first glance, the extent of its impact is impressive:

There are 3.6 billion social media users worldwide, and that number is only increasing.

More than half of those users utilize social media to research products, and 71% of social media users who have a positive experience with brands are likely to recommend the brand to their friends and family.

 

Utilizing any and all social media platforms to leverage the customer experience is clearly a no-brainer. 

Because your social media presence is undoubtedly relevant, it is vital to be efficient and consistent with branding and posting!

 

 Seek utilizes Hootsuite for all of our social media posting needs.

 

4. Packaging

As many as 86% of consumers are willing to pay more for a better experience. But what does a “better experience” entail? Take your business and celebration of your customers to the next level by upgrading your packaging.

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→ Selling a couch? Suggest that beautiful matching loveseat to go with it.

→ Shipping out your best-selling jeans? Promote your top-rated blouse and customer-favorite booties to complete the ‘fit.

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→ Upsell – It’s all about the experience! And it pays off:

On average, 70-95% of revenue comes from upsells and renewals for companies who offer them. Even better? Upsells are 68% more affordable than acquiring a new customer.

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By adding a small QR code, you can leverage packaging space with 3D & augmented reality to offer your customers more information. This will offer upsell opportunities while positively impacting your branding. Be innovative!

 

Fanta & Shazam partnered to bring AR to their consumers by offering branded filters, like those we all know and love from Snapchat

 

Aircard and Stanley Black & Decker partnered to create business cards of the future:

So what are you waiting for? Get with the future, upsell your brand, and optimize your customer’s experience!

Interested in incorporating AR?

Seek can help in generating QR Codes & incorporating 3D/AR for your business to incorporate in packaging.

 

5. Website

3D is the next layer of the internet. Investing in this elevated e-commerce experience removes customer’s uncertainty from purchase decisions, builds buying confidence, and creates a sense of ownership from the beginning.

A whopping 88% of consumers begin their purchasing adventure online- it only makes sense that businesses take advantage of the endless 3D & AR capabilities to enhance this customer journey. 

 

See how Seek helps Squatty Potty utilize AR to enhance the customer experience

With 3D imaging you:

✔ Create interactive product experiences that are more color- and space-accurate than a simple photograph

✔  Provide infinite product view options, including various colors, textures, and sizes

✔ Provide instant consumer gratification

✔ Increase visitor engagement and time spent on your site

✔  Decrease return rates

✔  Boost sales!

Conclusion 

By allowing your customers to #unlock3D, you unlock your ability to increase your conversion rates, enhance customer experience in a multitude of ways, and decrease your rates of return.

See how Seek is helping businesses thrive with 3D omni-channel marketing by checking out their exclusive High Point Furniture Market brochure here.

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